This isn't yet another streaming video service, at least not in the usual sense. The feeds are personalized to your tastes in addition to promoting the latest shows. You'll also find internet-only content from the likes of BuzzFeed and CollegeHumor. At the moment, each featured episode gives 10 viewers $100 worth of points they can redeem at outlets like Amazon, Best Buy, Macy's and Target. The network has released a free, currently iOS-only WatchBack app that offers a chance to win prizes if you create a profile (complete with viewer preferences) and watch certain full-length shows, such as E!'s Ashlee+Evan. The rumors of NBCUniversal launching a rewards-based streaming video app were true.
